Brief:
Re-branding a tableware glass production company.
The company is called ‘Lorestan Glass’ and is based in Iran. The production line name is ‘Nomina’ and for this brief we are going to place this company’s productions in the UK market and brand it based on this market.
The Process:
Researching the UK market and other competitors to figure out the best place for Nomina. As well as, studying the current brand inside Iran, including the client’s view about their current identity etc. Then start designing.
The Outcome:
The outcome of this branding project is going to be a new visual identity for these products in the UK.
Designing a new logo, as well as, business cards, letterhead etc.
Also packaging, designing posters and different promotional materials.
The Restrictions:
There are many restrictions on the way of this project. The most important one is about the present economical situation on the country and the company itself. The factory has just started producing after a long pause (more than 4 years) in May 2010. However, the productions are still going through the quality control and at this point I don’t have many options of products to offer this project for their packaging.
The Challenge:
The challenge of this project is directed towards the market of this production line.
Since the beginning when this factory started producing, its main market has mostly been the Iranian (internal) market. And other than that just some Middle Eastern and African countries were its international market. Therefore, a European market has never been an option for this company. However, for this project the target is the UK market.
On the other hand, through the UK market research that has been done, in UK different retail brands such as, John Lewis, Habitat, Heals’ etc, sell different glass productions under their own brand.
In Iran, Nomina (Lorestan Glass) is a factory with a production line, which in this project is going to be a retail which will only sell its own products (Nomina).
